Insight: Taste of the Wild dog food contains natural game meat as its main ingredient.
Big Idea: Pets eating this food will bring them back to their wild roots.
Executions: 3 print ads that highlight freshness, portraying the dog bowl to be a portal to wild natural habitats for the main ingredient. Also, an app and social media campaign that allows consumers to edit their pets into wild and adventurous scenes, playing on the idea that dogs are "born to be wild".
Award: Graphis New Talent Annual 2022 Silver Award
(Not affiliated, for competition and educational purposes only)
