Insight: Mini Cooper is a small car that does not sacrifice style or comfort.
Big Idea: Mini Cooper is like a mini candy bar. You don't sacrifice taste with a smaller size.
Executions: 3 print ads that campaign the Mini Cooper as a candy bar, fun-sized. An experiential, out-of-home installation that portrays the Mini Cooper as a toy car. Also, a technological campaign that uses AR with a print ad that brings consumers into the inside of the car, experiencing the style and size in their own hands.
Award: Graphis New Talent Annual 2022 Gold Award
(Not affiliated, for competition and educational purposes only)
This extension brings AR into the campaign, inviting the consumer to step into the car to fully visualize its comfort and amenities despite its size.
