Insight: 9 people in the US are killed every day in crashes that are reported to involve distracted driving.
Big Idea: Volvo partners with Spotify to remove the misleading alarm and emergency sirens out of songs.
Execution: Volvo partners with Spotify and uses AI technology to detect and remove misleading and alarming sounds to create a driving mode that can be customized.
Copywriter: Julia Gershowitz
(Not affiliated, for Cannes Future Lions competition and educational purposes only)
Vimeo link: https://vimeo.com/819988685
